In this article, we’ll tell you
what brand promotion on Instagram is, how to create a successful advertising
campaign, what advantages the famous social network has, which has gained over
1 billion users worldwide, and how to avoid the most common mistakes when
promoting products and services using Instagram.
What is Instagram brand promotion?
Instagram is one of the most popular social networks in the world and in our country. About 1 million visitors visit Instagram pages every day. It differs in that it mainly focuses on visual content (primarily on photos and videos). By gaining fame among targeted subscribers on Instagram, a company can significantly increase its brand awareness.We talk about exactly what advantages Instagram has in the advertising aspect. With the smartest options to increase instagram views you can now have the perfect solutions.
The benefits of branding on Instagram
- A large potential audience and the ability to
attract maximum customers. According to 2019 data, over 40 million residents
have opened accounts on Instagram, which is almost 30 percent of the total
population of the country.
- The Instagram network is used by socially and
economically active people who are able to show solvent demand for a wide
variety of services and goods. The audience has very different interests and
needs, so almost any subject can be promoted on Instagram.
- On Instagram there are accounts of numerous
celebrities (artists, politicians, famous bloggers, etc.) This fact can be used
to purchase advertising, to attract opinion leaders to the brand promotion.
- An account on Instagram is the ease of creation
and external attractiveness.
- The social network focuses primarily on visual
perception (photos, video). As you know, it is always better to “see
once” than to read the advertising text ten times.
- Instagram is a social network in which people
come for informal communication, and advertising can be presented in the form
of interesting stories from life, creating a friendly atmosphere, forming
trusting relationships with a potential customer.
- On the Instagram site, a full-fledged online
store is created , if you use additional services, which allows you to carry
out the entire sales cycle, from the consultation of the manager to the receipt
- Since 2019, there has been a steady upward trend
in the number of male audiences, which have almost equaled the female ones.
- In general, the audience of other networks:
Facebook shows a tendency to some “obsolescence”, although
advertising campaigns in these networks have considerable effectiveness.
The main ways and steps of brand promotion using Instagram
To prepare a promotion strategy,
in which as clearly as possible to provide goals, objectives, features of the
product or service, the requests of the target audience.It’s also good to take
into account additional promotion channels in the strategy: for example, by
purchasing advertising from famous Instagram bloggers, opinion leaders of your
target audience.It is very important for the success of the strategy as a whole
– its uniqueness, the company’s own face, individual features. Do not mix with
the total mass, especially in conditions of increased competition.
Develop a plan in accordance with which the
materials will be published. Regularity is needed, thanks to it, subscribers
will always expect something new and interesting on the page of your
company.Create a business account that is convenient to use. On the page you
must indicate the communication methods that are most convenient for potential
customers.As an account name, use your own brand and phrases that describe your
products or services as clearly as possible.