Allowing external opinions to influence our purchasing decision is inevitable. It is here where the “word of mouth” is formalized, through opinions expressed from experience. These are the reviews, or reviews posted in cyberspace, written by the consumers themselves. This is another fundamental tool to position your company.
The Right Opinions
Opinions have always existed, but today they have a power little taken into account by companies. And, what was once a “word of mouth” today is reflected and reproduced on the Internet generating a great impact. Such is its magnitude that a negative comment can lead to lower sales and damage the reputation of a business, while one. You need the product reviews for that.
The Role of the Reviews
Review or reviews on the Internet are not something new, however, its scope today exceeds even the best advertising campaign. Let’s think about it this way. If we want to buy something but we don’t know its brand or properties, we will search the data online. The results will take us to the official site and to different forums or sites dedicated to commenting or commenting on it. It is in the latter where we will put all our attention. Why? Because these are direct comments from consumers like us, who invested in the product or service and who can speak from experience.
What were once comments sometimes anonymous today have become specialized websites, where the person in charge of delivering the information has tested the product and has a complete vision of what it is saying, which he shares through videos or post. These have followers who ask questions or comment on their own experiences, generating fundamental feedback to decide.
Review for all
As we discussed, there are many websites dedicated to specialized topics. Items such as construction, tourism, beauty, technology and food, today have detailed descriptions of their operation, making it an incredible opportunity for companies.
This is how the work of brands is to deliver a product that meets what is offered and, in this way, receive positive and viral feedback.
As simple as that
Likewise, the revision of these opinions must be fundamental for companies. And it is that, from the opinions of buyers, it is possible to analyze current market strategies, in addition to delineating the future. Likewise, it is possible to get a real idea of how much our presence in the market is influencing our consumers and generate changes, major and minor, seeking to improve.